The Search Engine Optimization (SEO) Specialization is designed to equip individuals with the essential skills and knowledge to enhance a website's visibility on search engines like Google, Bing, and Yahoo. This comprehensive program covers a wide range of SEO strategies, from the fundamentals to advanced techniques, ensuring participants can effectively optimize websites to achieve higher search engine rankings and drive organic traffic.

Course Highlights:

Introduction to SEO: Understand the basics of search engine optimization, including how search engines work, the importance of SEO, and key terminology.
Keyword Research: Learn to identify and analyze the best keywords for targeting your audience, using tools and techniques to discover high-potential keywords.
On-Page SEO: Master the art of optimizing individual web pages, focusing on elements such as meta tags, headers, content, and URL structure.
Technical SEO: Gain insights into the technical aspects of SEO, including site speed optimization, mobile-friendliness, XML sitemaps, and schema markup.
Off-Page SEO: Explore strategies for building high-quality backlinks, leveraging social media, and managing online reputation to boost search engine rankings.
Content Marketing: Discover how to create and optimize content that is engaging, valuable, and SEO-friendly, ensuring it meets both user needs and search engine criteria.
SEO Analytics: Learn to use analytics tools like Google Analytics and Google Search Console to monitor, analyze, and improve SEO performance.
Local SEO: Optimize your online presence for local searches, focusing on techniques such as Google My Business, local citations, and reviews.
SEO Tools and Software: Familiarize yourself with industry-leading SEO tools like SEMrush, Ahrefs, Moz, and Screaming Frog to conduct audits, track performance, and implement SEO strategies effectively

Note:
Aves Digital Academy pioneers AI-based digital marketing training in Rajasthan, providing a 3-month program comprising:
- 2 months of online training
- 1 month of industry internship

Upon completion, participants receive both a Training Certificate and a one-month industry training experience certificate