Introduction to SEM
Start with an overview of Search Engine Marketing (SEM), understanding its importance in digital marketing and business growth.

Keyword Research
Learn how to conduct effective keyword research to identify high-value search terms and target the right audience.

PPC Campaign Management
Gain skills in managing Pay-Per-Click (PPC) campaigns. Understand how to set up, monitor, and optimize campaigns on platforms like Google Ads.

Ad Copywriting
Master the art of writing compelling ad copy that drives clicks and conversions. Learn best practices for creating effective and engaging advertisements.

Bidding Strategies
Explore various bidding strategies to maximize your ad spend efficiency. Understand manual and automated bidding techniques to achieve your campaign goals.

Analytics and Reporting
Learn how to use analytics tools to track campaign performance. Gain insights into key metrics and how to generate comprehensive reports for decision-making.


Note:
Aves Digital Academy pioneers AI-based digital marketing training in Rajasthan, providing a 3-month program comprising:
- 2 months of online training
- 1 month of industry internship

Upon completion, participants receive both a Training Certificate and a one-month industry training experience certificate